Brand Identity · Merchandise · Local Retail
Liquid Vibes Coffee
Built brand extension from logo into physical products and collateral.
- Designed branded collateral
- Developed apparel concepts for brand visibility
A cohesive system that translates from brand to product.
Brand Strategy · Product Positioning · Concept Development
Gripsta
Brand and product direction for a snowboard accessory startup — identity, apparel, and digital experience.
- Developed multiple identity directions
- Defined brand personality and visual language
- Explored website direction and messaging
Positioned for expansion beyond a single product into a scalable consumer brand.
Website Design · Collateral · Brand System
Sweb Marketing
Marketing agency website structured around clarity, storytelling, and conversion.
- Developed site architecture and content hierarchy
- Translated logo into identity
- Designed layouts and templates to guide user flow
A digital experience that supports both brand credibility and client conversion.
Brand Identity Exploration
Community Kitchen Pittsburgh
Early-stage identity exploration for a community-focused organization, balancing warmth, accessibility, and function.
- Developed multiple logo directions including icons and badges
- Explored visual approaches tied to community and food
- Built a flexible foundation for future brand applications
A range of directions to support strategic decision-making.